Owning a website for one’s business is the digital personification of one’s business on the internet. As it is well known that the first impression is the last impression, online businesses need to own a responsive website with beautiful aesthetics to attract more customers towards them.
Generally, people get confused between mobile friendly web design and responsive web design. In simple words, responsive web design works efficiently on different devices with different resolutions whereas mobile-friendly design works efficiently on smartphones only.
Smartphones and other tablet devices have become a natural extension of human beings. Almost 9 out of 10 persons at every corner of the world reach out to their mobile and tablet devices to seek out different information and acquire the desired services. As it is well known that numbers don’t lie, there are about 7.5 million mobile apps available on the Google Play store and about 2 million apps available on Apple store, this clearly clarifies that all the demographics are gravitating towards their smartphones and devices to acquire different services.
95 % of the millennials prefer social media platforms to acquire services and it is the key demographic which plays a crucial role in the growth of any business in today’s digital world. Here are some major advantages of investing and owning a responsive web design for one’s business.
Major advantages are:
- A sheer number of clients: The responsive web design developed for your business introduces your organization to tons of new customers which are already using smartphones and smart devices to acquire different services. The design helps your business to get in touch with them and provides you with a golden opportunity to attract them and land more and more profit in your pockets.
- The boom of social media: The key demographic, the millennials when asked about the medium which they use to acquire different services, majorly voted for Instagram and Facebook. Almost 90 % of the population in young demographic prefer social media platforms.
Responsive web design allows you to incorporate these social media platforms in your business and allows you to market your brand easily cutting the cost price drastically. Good advertisement on different social media platforms increases the actual conversion rate thus boosting the economic growth of any business.
- Gratified UX: User Experience (UX) is very crucial and is a vital aspect in the growth of any online business. Generally, people prefer to confirm the booking and buy products on the websites which offer an exceptional user experience and vice-versa. In today’s digital world a responsive web design is not needed but is expected from the online businesses by the clients. Clients are delighted when they are able to use their voice to search for different information and acquire different services. Responsive web design incorporates voice technology and uplifts the customer satisfaction level.
Responsive web design can easily adopt the latest technologies like augmented reality (AR) and virtual reality (VR) in them. This allows the online retailers and corporate beasts to easily market their brand on the internet with less investment of resources thus reducing the cost drastically.
- SEO benefits: As responsive web design easily fits different smart devices with different resolutions, online businesses can easily enjoy different SEO (Search Engine Optimization) benefits. The time and efforts invested for SEO on the desktop version of the website are smoothly reflected towards the responsive version which fits other devices of different sizes and resolutions.
- Improved communication: The key to ameliorate the relationship between a business firm and client is good communication. Responsive web design provides online businesses to build a unique and secure portal for regular communication with the clients. They can easily understand the customer’s preferences and strategize according to them to grow their respective business.
Final thoughts
Responsive web design is essential if you are planning to ameliorate your online business for the future. The design increases the user experience exponentially and allows you to add your personal touch to the web design which will differentiate your personification on the internet in a unique way.