Long gone are the days when people visited brick and mortars to plan and plot their fun vacation or business tour. With technology spreading its wings in every sector of the world, tourism and travel industry has blended the advanced technologies very gracefully and has enjoyed a boom in its economy.
Millennials play a crucial role in the growth of every industry. As the economic growth of the travel industry solely depends upon landing more customers in their pocket and providing them with best-known services, it very vital for the travel industry to gratify this particular young demographic.
With technology complementing the touring business in the travel industry huge chunk of the world’s population has gravitated towards the planning of their tours and trips on the internet. Here are the latest 4 technologies which are going to put a dent in the travel industry.
Technologies set to create a better travel experience are:
1. Data based decision making: Big data and data mining has changed the concept of travel booking and customer satisfaction. Every hotel or travel agency expects to build a stronger relationship with their clients to grow their business and the best way to achieve this to know more about their clients. Big data and data mining allow the travel agencies and hotels to store data about their clients and strategies their services according to that to please their clients and ameliorate their relationship with them.
Customer preferences can be stored and analyzed to complement them at every step of their vacation and assure them the best quality services by the travel agencies and different hotels.
2. Artificial intelligence: The biggest technology behind the robust services of the travel industry. Travel businesses which have incorporated AI in their technology and toolset have definitely assured fast and robust services to their customers. The AI allows the travel business to equip them with essential tools like chatbots, automated robots, and machine learning tools which ameliorates the customer user experience. The AI technology has allowed the corporate beasts in the travel industry to grow at an astronomical rate. It has helped them to increase the speed of adopting new algorithms and processes easily, thus skyrocketing the performance and decreasing the human resource dependency which also reduces the cost factor.
3. Augmented reality (AR) and Virtual reality (VR): Both of these technologies are new in the travel industry and right now are complementing the marketing strategies of the organizations in the travel industry.
VR has been incorporated by different airlines to show their cabins to the clients so that they can book their desired seats easily. VR has made is very simple for the hotels to show their services in a unique way and attract more clients towards them.
A huge chunk of the world’s population book or choose the choices which they perceive are the best according to them. A good advertisement coupled with these technologies will definitely result fruitfully for hoteliers and travel agencies as it is well known that “what people see is what they believe”.
4. Internet of Things (IoT): With the dawn of this technology in the world the concept of smart devices came into existence. Internet of things is a powerful technology which connects all the smart devices with each other increasing their adaptability with each other thus increasing their performance. Smartphones are now capable of connecting with different smart devices which are already coupled with each other which in result enhances customer user experience.
Different smart devices learn from each other by strong data and analyzing it to shape a better future. Massive organizations in the travel industry and big hotels are investing in this technology to uplift the customer satisfaction level.
Technology and travel business are the two tires of the cycle which when move together makes the ride for the journey smooth and enjoyable. Travel agencies and hoteliers need to blend these technologies in their business to pave their way to the top in the market.